How Scent Australia Home grew from $200k to $ 2 million annualised revenue.

Scent Australia Home represents cutting-edge technology, first-class fragrance quality, and Australia’s first wellness and lifestyle brand that uses luxurious scent as the apparatus. 

Partnering with HeyRCG, the business has enjoyed an extraordinary trajectory of success since its launch in 2016. An initial focus on a multi-faceted marketing strategy has grown to include website design, SEO optimisation, and most recently influencer engagement and a wholesale strategy.

What has HeyRCG delivered?

Ripe Co evolved new marketing opportunities online and offline to double yearly growth. 

  • Across a 3-year period, business grew from $200k to $2million annualised revenue. 
  • Developed a loyalty program to create a concrete data pool for remarketing at a lower cost with a comprehensive EDM strategy. 
  • Created a sophisticated, visually appealing brand strategy dedicated to enhancing customers' lifestyles through the power of scent.
  • Managed advertising to complement and reinforce the overarching social media strategy. Specific and targeted promotional activities designed to captivate and engage the audience.

Sequoia created an innovative design-led web experience that complements the value of creating meaningful episodic memories through their range of bespoke scents. 

  • Developed product-specific landing pages to enhance the user experience.
  • Developed a scent tool selector to guide the user towards purchasing behaviour. 
  • Gathered over 500,000 click-through rates from search results.  
  • Improved brand visibility to be amongst the top 10 results in search engines. 
  • Increased organic traffic by 158% within 3 months (year on year).
  • Increased Organic Revenue by 295% within 3 months (year on year).

Joshua engaged 29 creators for Scent Australia Home across multiple platforms. 

  • This resulted in $8677 worth of sales tracked through 91 discount code usages. 
  • Their total account reach increased to 232,444, impressions increased to 81,818 and total projected engagement reached 3,679. 

Aspen increased brand awareness, accessibility, dissemination, and revenue. 

  • Extended Scent Australia Home presence on prominent platforms like The Iconic.
  • Achieved successful collaborations with renowned retail chains such as Myer and Westfield.
  • Grew store placement across Australia with 20 stores signed in 6 months.
  • Growing sales figures ($500k in sales in 6 months).

Services We Used

How We Grew Scent Australia Home from $200k to $ 2 million annualised revenue